Want to better communicate and engage with your learners and your organisation? Marketing for Learning is here to help you acquire the skills and knowledge you‘ll need to introduce marketing strategies and thinking into your world.
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Want to better communicate and engage with your learners and your organisation? Marketing for Learning is here to help you acquire the skills and knowledge you‘ll need to introduce marketing strategies and thinking into your world.
S1E5: Marketing for Learning®: Turning a Great Product into a Must-Have
Marketing For Learning®
58 minutes 16 seconds
8 months ago
S1E5: Marketing for Learning®: Turning a Great Product into a Must-Have
You’ve built an amazing learning product - now what? In this episode, Ashley and Hannah break down why marketing isn’t just a bolt-on to learning but a fundamental part of making it successful. They dive into how positioning, messaging, and audience research can transform a learning experience from nice to have to unmissable. Expect insights on emotional triggers, behavioural science, multi-channel campaigns, and why generic messaging just won’t cut it. Plus, plenty of playful banter, pineapple references, and a reminder that “learning” alone isn’t a selling point.
SHOW NOTES:
The AIDAL Model – A previous episode covering the AIDAL (Attention, Interest, Desire, Action, Loyalty) framework, which was a key part of the discussion on structuring marketing campaigns.
Behavioural Science in Marketing for Learning® – Relevant when discussing FOMO, urgency, and how to create demand for learning.
Strategic Marketing for People Functions course
Marketing For Learning®
Want to better communicate and engage with your learners and your organisation? Marketing for Learning is here to help you acquire the skills and knowledge you‘ll need to introduce marketing strategies and thinking into your world.
