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Want to better communicate and engage with your learners and your organisation? Marketing for Learning is here to help you acquire the skills and knowledge you‘ll need to introduce marketing strategies and thinking into your world.
Ep 123 - The 8 Levers of Edtech Transformation - Lori Niles-Hofmann & Dr Serena Gonsalves-Fersch
Marketing For Learning®
1 hour 4 minutes
2 months ago
Ep 123 - The 8 Levers of Edtech Transformation - Lori Niles-Hofmann & Dr Serena Gonsalves-Fersch
This isn’t your average EdTech chinwag. In this special episode of the Marketing for Learning podcast, Ashley is joined by Lori Niles-Hofmann (author of The 8 Levers of EdTech Transformation) and Dr. Serena Gonsalves-Fersch (Global Head of Talent at SoftwareOne) for a no-fluff, no-slides-needed conversation about what really makes EdTech work — and what makes people quietly nope out of your platform.
Together, the trio unpacks:
The 8 levers of effective EdTech transformation
The “leavers” - ie, things we desperately need to bin
Why being data-informed trumps being data-obsessed
What marketing, memory, and a badly-behaved agent called Sven have in common
And why context, not content, is what really matters
If you’ve ever been promised an “AI-powered, Netflix-of-learning” experience and ended up with a glorified folder of SCORM files, this one’s for you.RESOURCES:
Lori's Book - The 8 Levers of Ed Tech Transformation
Serena's YouTube Channel
The People Impact Loop® Guide
Marketing For Learning®
Want to better communicate and engage with your learners and your organisation? Marketing for Learning is here to help you acquire the skills and knowledge you‘ll need to introduce marketing strategies and thinking into your world.
