Press Releases & PR for Accounting Firms

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Marketing for Accounting Firms

Matt Banker

38 episodes

1 week ago

Conversations about marketing for accounting firms.

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Conversations about marketing for accounting firms.

Hosted on Acast. See acast.com/privacy for more information.

Press Releases & PR for Accounting Firms

Marketing for Accounting Firms

38 minutes 56 seconds

1 year ago

Press Releases & PR for Accounting Firms

In this Marketing for Accounting Firms episode, Matt Banker interviews Mickey Kennedy, the founder of eReleases, a press release distribution service. They discuss the significance of press releases and public relations (PR) for small businesses, including accounting firms. Mickey shares his expertise gained from 25 years of running eReleases and highlights the impact of press releases on lead generation, visibility, and brand credibility. Mickey explains the process of sending out press releases through wire services and emphasizes the benefits of earned media, where journalists write original articles based on press releases. He discusses the ROI of press releases, including branding exercises and acquiring high-quality leads. Matt and Mickey explore the credibility boost that comes with earned media and how it acts as social proof for potential clients.

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