Marketing + Culture in an Accounting Firm

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Marketing for Accounting Firms

Matt Banker

38 episodes

1 week ago

Conversations about marketing for accounting firms.

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Conversations about marketing for accounting firms.

Hosted on Acast. See acast.com/privacy for more information.

Marketing + Culture in an Accounting Firm

Marketing for Accounting Firms

34 minutes 25 seconds

1 year ago

Marketing + Culture in an Accounting Firm

Matt talks with MaryAnne Reynolds, a partner at Gift CPAs, about the dynamic relationship between marketing and leadership in accounting firms. MaryAnne shares her journey from a marketing role to becoming a partner, emphasizing the strategic importance of focused social media presence and SEO for driving website traffic. Highlighting the value of collaboration and continuous learning, MaryAnne recommends key reads like Radical Candor and Grit. Tune in for insights on integrating marketing strategies with firm leadership for sustained success in the accounting industry.

MaryAnne's Pages: Gift CPAS

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