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In this episode of "Marketing for Accounting Firms," hosts Matt Banker, owner of Benchmark Growth Marketing, and Brooke Greening, co-owner of Building Momentum, delve into the world of sales and cold calling strategies. With over 15 years of experience in corporate sales and training, Brooke shares her insights on the effectiveness of cold outreach and offers practical tips for building successful connections. As the discussion unfolds, listeners gain insights into practical sales techniques, CRM recommendations, and the synergy between marketing and sales efforts. Brooke concludes with words of encouragement, urging businesses to persevere in their cold-calling efforts and emphasizing the impact of consistent follow-up. Listen in for a valuable exploration of sales strategies, cold-calling tactics, and the intersection of marketing and sales in accounting firms.
Brooke's Free Resource:
3 Ways to Confidently Turn Your Customer’s Objections into Sales
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