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Marketing Execution with Mark Donnigan
Mark Donnigan
32 episodes
2 months ago
Stop throwing money at marketing that doesn’t work. The Marketing Execution Podcast cuts through the fluff to deliver real, actionable B2B marketing strategies for tech founders and executives who need results, not theory. About the Show You’re in the right place if you’re tired of generic marketing advice that doesn’t work for complex B2B tech and SaaS product sales cycles. Host Mark Donnigan brings decades of in-the-trenches experience scaling tech startups to help founders like you turn technical innovations into market winners and revenue. This isn’t another ”growth hacks” show. Each episode delivers battle-tested frameworks and strategies for technical founders navigating the challenges of bringing innovative solutions to the market. There are no buzzwords or fillers, just practical insights you can implement today. You’re a perfect fit for this show if you’re a tech founder or startup leader who: - Knows your product is great but struggles to communicate its value - Needs to scale beyond early adopters into mainstream markets - Wants to build a repeatable marketing system, not just run random campaigns - Is ready to move from theory to execution Subscribe now to learn how to turn your breakthrough technology into a breakout business. Visit https://growthstage.marketing to learn how Marketing Pods enable growing companies to scale their marketing impact without hiring a big team or burning money on expensive consultants or agencies.
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Marketing
Business,
Entrepreneurship
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All content for Marketing Execution with Mark Donnigan is the property of Mark Donnigan and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Stop throwing money at marketing that doesn’t work. The Marketing Execution Podcast cuts through the fluff to deliver real, actionable B2B marketing strategies for tech founders and executives who need results, not theory. About the Show You’re in the right place if you’re tired of generic marketing advice that doesn’t work for complex B2B tech and SaaS product sales cycles. Host Mark Donnigan brings decades of in-the-trenches experience scaling tech startups to help founders like you turn technical innovations into market winners and revenue. This isn’t another ”growth hacks” show. Each episode delivers battle-tested frameworks and strategies for technical founders navigating the challenges of bringing innovative solutions to the market. There are no buzzwords or fillers, just practical insights you can implement today. You’re a perfect fit for this show if you’re a tech founder or startup leader who: - Knows your product is great but struggles to communicate its value - Needs to scale beyond early adopters into mainstream markets - Wants to build a repeatable marketing system, not just run random campaigns - Is ready to move from theory to execution Subscribe now to learn how to turn your breakthrough technology into a breakout business. Visit https://growthstage.marketing to learn how Marketing Pods enable growing companies to scale their marketing impact without hiring a big team or burning money on expensive consultants or agencies.
Show more...
Marketing
Business,
Entrepreneurship
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Part 1 - Category Design Introduction
Marketing Execution with Mark Donnigan
23 minutes 48 seconds
6 months ago
Part 1 - Category Design Introduction
Forget competing in crowded markets. The Marketing Execution Podcast reveals how category design transforms business strategy by creating entirely new market spaces where you're the only player that matters. Learn how Southwest Airlines didn't just build a better airline—they invented budget air travel, and how Tesla isn't competing with car companies but redefining transportation itself.Category design isn't just marketing—it's a comprehensive business strategy affecting everything from product development to pricing. In this episode, you will discover the power of focusing on "super consumers." These are customers obsessed with your solution. We also talk about how to apply the Maximum Viable Category concept to create game-changing differentiation. Additionally, you will learn how to use these same principles to design your career category, becoming indispensable by creating a unique professional niche.Now. Let’s GO!But first, won’t you subscribe to the Marketing Execution Podcast? I don’t want you to miss any more strategic insights.Visit https://growthstage.marketing to learn how Marketing Pods enable companies to scale their marketing impact without a big team, expensive consultants, or agencies.
Marketing Execution with Mark Donnigan
Stop throwing money at marketing that doesn’t work. The Marketing Execution Podcast cuts through the fluff to deliver real, actionable B2B marketing strategies for tech founders and executives who need results, not theory. About the Show You’re in the right place if you’re tired of generic marketing advice that doesn’t work for complex B2B tech and SaaS product sales cycles. Host Mark Donnigan brings decades of in-the-trenches experience scaling tech startups to help founders like you turn technical innovations into market winners and revenue. This isn’t another ”growth hacks” show. Each episode delivers battle-tested frameworks and strategies for technical founders navigating the challenges of bringing innovative solutions to the market. There are no buzzwords or fillers, just practical insights you can implement today. You’re a perfect fit for this show if you’re a tech founder or startup leader who: - Knows your product is great but struggles to communicate its value - Needs to scale beyond early adopters into mainstream markets - Wants to build a repeatable marketing system, not just run random campaigns - Is ready to move from theory to execution Subscribe now to learn how to turn your breakthrough technology into a breakout business. Visit https://growthstage.marketing to learn how Marketing Pods enable growing companies to scale their marketing impact without hiring a big team or burning money on expensive consultants or agencies.