Send us a text In this episode of Marketing Espresso, I’m joined by Asthaar Kool to talk about one of the most powerful parts of business - positioning. It’s that invisible thread that determines whether people instantly get what you do, or scroll past your brand entirely. Asthaar explains that product positioning helps people choose you, while brand positioning helps them stay. Together, they form the foundation of everything you do in marketing & sales. We explore the difference between...
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Send us a text In this episode of Marketing Espresso, I’m joined by Asthaar Kool to talk about one of the most powerful parts of business - positioning. It’s that invisible thread that determines whether people instantly get what you do, or scroll past your brand entirely. Asthaar explains that product positioning helps people choose you, while brand positioning helps them stay. Together, they form the foundation of everything you do in marketing & sales. We explore the difference between...
LinkedIn Company Pages - are they a thing? With Michelle J Raymond
Marketing Espresso
22 minutes
3 months ago
LinkedIn Company Pages - are they a thing? With Michelle J Raymond
Send us a text This week on Marketing Espresso, I sat down with the incredible Michelle J. Raymond - LinkedIn expert, bestselling author and B2B marketing powerhouse - to unpack a question I hear all the time: are LinkedIn company pages even worth the effort? Like many of you, I’ve always leaned heavily into personal brand content on LinkedIn. But Michelle completely shifted my perspective. She explains why ignoring your company page could be a missed opportunity, especially if you're serious...
Marketing Espresso
Send us a text In this episode of Marketing Espresso, I’m joined by Asthaar Kool to talk about one of the most powerful parts of business - positioning. It’s that invisible thread that determines whether people instantly get what you do, or scroll past your brand entirely. Asthaar explains that product positioning helps people choose you, while brand positioning helps them stay. Together, they form the foundation of everything you do in marketing & sales. We explore the difference between...
