Send us a text In this episode of Marketing Espresso, I sit down again with Stewart Webb from Search Rescue to talk about one of my favourite topics - diversifying your marketing. If you’ve been relying on one channel or approach to reach your audience, this episode is your wake-up call to rethink your strategy. Stewart brings his years of experience in digital advertising to the conversation, explaining how businesses can effectively mix platforms like Meta, Google, TikTok and even emerging ...
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Send us a text In this episode of Marketing Espresso, I sit down again with Stewart Webb from Search Rescue to talk about one of my favourite topics - diversifying your marketing. If you’ve been relying on one channel or approach to reach your audience, this episode is your wake-up call to rethink your strategy. Stewart brings his years of experience in digital advertising to the conversation, explaining how businesses can effectively mix platforms like Meta, Google, TikTok and even emerging ...
Send us a text This week’s episode was inspired by a DM that slid into my inbox: “Is long-form content still important?” And look, I get it. The internet is full of opinions — and half of them contradict each other. Once upon a time, we were all told to write 1,500-word blogs stuffed with keywords like it was our full-time job. Now? It’s all TikToks, AI, and short-form everything. So… do we just throw the blog out with the bathwater? Spoiler: it’s not that simple. (Of course it’s not.)...
Marketing Espresso
Send us a text In this episode of Marketing Espresso, I sit down again with Stewart Webb from Search Rescue to talk about one of my favourite topics - diversifying your marketing. If you’ve been relying on one channel or approach to reach your audience, this episode is your wake-up call to rethink your strategy. Stewart brings his years of experience in digital advertising to the conversation, explaining how businesses can effectively mix platforms like Meta, Google, TikTok and even emerging ...
