‘This isn’t just a turnaround, it’s an M&S turnaround’, with M&S’ Sharry Cramond

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Marketing Effectiveness Unplugged

Dom Boyd

6 episodes

6 months ago

Marketing Effectiveness Unplugged, hosted by award-winning practitioner Dom Boyd, unmasks the secrets to the world’s most effective marketing.

There’s no filler or empty hype, just pure marketing effectiveness gold.

Hosted on Acast. See acast.com/privacy for more information.

All content for Marketing Effectiveness Unplugged is the property of Dom Boyd and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing Effectiveness Unplugged, hosted by award-winning practitioner Dom Boyd, unmasks the secrets to the world’s most effective marketing.

There’s no filler or empty hype, just pure marketing effectiveness gold.

Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business,

Entrepreneurship

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‘This isn’t just a turnaround, it’s an M&S turnaround’, with M&S’ Sharry Cramond

Marketing Effectiveness Unplugged

59 minutes 20 seconds

10 months ago

‘This isn’t just a turnaround, it’s an M&S turnaround’, with M&S’ Sharry Cramond

M&S is one of the UK’s most iconic retail brands, but one that had lost its way over the past decade. Hot on the heels of its 2024 Kantar BrandZ Brand of the Year win, +1 million new customers, profits +17.2%, food sales +8.1% and share price +45%, this is the story of its marketing-inspired turnaround from one of its key architects, Marketing Director Sharry Cramond

Hear:

What she did on the first day in the job
How one sentence can change everything: ‘Only M&S…’
The 3 keys to modernising M&S
How consistency is a creative superpower
Why ‘product, product, product’ stories are the secret sauce to building differentiation
How they use Tik Tok differently to create competitive advantage
Why positive attitude trumps talent

Hosted on Acast. See acast.com/privacy for more information.