As Marketing Professor, and business Columnist of the year and successful entrepreneur founding the Mini MBA programme, Mark Ritson has spent his whole career on the marketing effectiveness frontline.

In this candid episode we hear:

 What real marketing strategy looks like in 3 words

 Why simplicity is everything

 Why most brands get positioning wrong

 How advertising is overrated

 How brand mangers become blind to their brands

 The key to building price power, and why its more important than sales

 The limitations to Ehrenberg Bass and why he rates Kantar BrandZ’s model

 Why he writes his Marketing Week columns in an hour – and why he can’t stop

 The one thing marketers should focus on to increase impact

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