Episode 5. On Marketing Communication: Promotion. Paid, Owned and Earned Media.

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Marketing Ecosystem

Rushana Khusainova

10 episodes

5 days ago

Welcome to Marketing Ecosystem with Dr Rushana Khusainova, Senior Lecturer in Marketing, and marketing skills expert. Dive into the exciting world of marketing as we discuss core concepts, emerging trends, and essential marketing skills. There is also a special feature that looks at some of the latest research in marketing. Whether you’re a marketing student or just curious about marketing eager to make a difference, this podcast offers a fresh perspective with a focus on sustainable and regenerative marketing, generative AI (genAI), and practical marketing skills.

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Episode 5. On Marketing Communication: Promotion. Paid, Owned and Earned Media.

Marketing Ecosystem

14 minutes 45 seconds

9 months ago

Episode 5. On Marketing Communication: Promotion. Paid, Owned and Earned Media.

In this episode we are discussing Marketing Communication - Promotion part of the Marketing Mix (4Ps). We are also looking at Paid, Earned and Owned media. And I'm sharing a real llife example of promoting a webinar series.

Research insight: Pantano, E., Serravalle, F., & Priporas, C. V. (2024). The form of AI-driven luxury: how generative AI (GAI) and Large Language Models (LLMs) are transforming the creative process. Journal of Marketing Management, 1-20.

The views expressed in this podcast are my own and do not necessarily reflect those of my employer, institution, or any affiliated organizations. This podcast is for informational and educational purposes only and does not constitute professional advice. Opinions shared by guests are their own and may not align with my views or the purpose of this podcast.