Episode 4. Essential GenAI skills for marketing students: AI-generated episode

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Marketing Ecosystem

Rushana Khusainova

10 episodes

4 days ago

Welcome to Marketing Ecosystem with Dr Rushana Khusainova, Senior Lecturer in Marketing, and marketing skills expert. Dive into the exciting world of marketing as we discuss core concepts, emerging trends, and essential marketing skills. There is also a special feature that looks at some of the latest research in marketing. Whether you’re a marketing student or just curious about marketing eager to make a difference, this podcast offers a fresh perspective with a focus on sustainable and regenerative marketing, generative AI (genAI), and practical marketing skills.

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All content for Marketing Ecosystem is the property of Rushana Khusainova and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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Episode 4. Essential GenAI skills for marketing students: AI-generated episode

Marketing Ecosystem

16 minutes 44 seconds

9 months ago

Episode 4. Essential GenAI skills for marketing students: AI-generated episode

This episode has been produced by generative Artificial Intelligence (genAI) app, Google NotebookLM.

Based on our paper, titled Essential GenAI skills for marketing students, written by Rushana Khusainova, Eleonora Pontano, Esther Kang and Samantha Ford, we asked genAI to create a podcast discussing the paper. And it worked!

Let me know what you think.

Is this the future of podcasting?

Paper: Khusainova, R., Pantano, E., Kang, E., & Ford, S. (2024). Essential GenAI skills for marketing students. Times Higher Education. Available here: https://www.timeshighereducation.com/campus/essential-genai-skills-marketing-students

The views expressed in this podcast are my own and do not necessarily reflect those of my employer, institution, or any affiliated organizations. This podcast is for informational and educational purposes only and does not constitute professional advice. Opinions shared by guests are their own and may not align with my views or the purpose of this podcast.