Bonus episode. This is marketing

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Marketing Ecosystem

Rushana Khusainova

10 episodes

4 days ago

Welcome to Marketing Ecosystem with Dr Rushana Khusainova, Senior Lecturer in Marketing, and marketing skills expert. Dive into the exciting world of marketing as we discuss core concepts, emerging trends, and essential marketing skills. There is also a special feature that looks at some of the latest research in marketing. Whether you’re a marketing student or just curious about marketing eager to make a difference, this podcast offers a fresh perspective with a focus on sustainable and regenerative marketing, generative AI (genAI), and practical marketing skills.

Marketing

Business

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All content for Marketing Ecosystem is the property of Rushana Khusainova and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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Bonus episode. This is marketing

Marketing Ecosystem

10 minutes 50 seconds

10 months ago

Bonus episode. This is marketing

In this bonus episode, we are discussing examples of marketing with the aim to understand what marketing really is.

Research highlight: Grewal, D., Satornino, C. B., Davenport, T., & Guha, A. (2024). How generative AI Is shaping the future of marketing. Journal of the Academy of Marketing Science, 1-21.

Recommended reading: This is Marketing: You Can’t Be Seen Until You Learn To See by Seth Godin.

The views expressed in this podcast are my own and do not necessarily reflect those of my employer, institution, or any affiliated organizations. This podcast is for informational and educational purposes only and does not constitute professional advice. Opinions shared by guests are their own and may not align with my views or the purpose of this podcast.