Rebranding isn’t just about changing your logo—it’s about repositioning your business for long-term success.
But how do you know if you actually need a rebrand or if a simple refresh will do the trick?
In this episode, we cover:
The three types of rebranding and when each one makes sense.
The step-by-step process to ensure a smooth transition.
How to avoid brand confusion and keep your customers engaged.
The timeline of a rebrand and when to fully transition.
If you’ve ever wondered if rebranding is the right move for your business, this episode will give you the clarity you need to make an informed decision.
📒 Show Notes and Resources 📒
https://www.seangarner.co/podcast/
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Subscribe and Listen to the Podcast HERE:📱
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Sean Garner
Sean Garner is a marketing consultant and Certified StoryBrand guide dedicated to helping small business owners grow and dominate their industries. He created the Marketing Domination podcast to teach people how to combine storytelling with strategic marketing to help businesses connect with customers and stand out online.
Jim Heininger is the man to discuss business rebranding! He founded The Rebranding Experts in 2017 and holds 30 years of business and brand strategy experience for P&G, McDonald’s, Anheuser-Busch, and others. Jim's team believes rebranding should be a strategic growth accelerator, creating a forward-facing organization ready to grasp new opportunities. Jim coaches CEOs through the rebranding process, aligning their executive team, and helping to execute complete name changes and new customer promises. He is also a regular speaker at national conferences and an active contributor to Forbes.
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Let’s Connect!
Website: https://www.seangarner.co/
LinkedIn: https://www.linkedin.com/in/seanagarner/
Instagram: https://www.instagram.com/seangarner/
FaceBook: https://www.facebook.com/sean.garner.927/
Twitter: https://x.com/coachseang
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⏰ Timestamps ⏰
0:00 Introduction
1:09 The Three Types of Rebranding
6:15 When Should a Business Rebrand?
8:22 Branding for Small Business Owners
11:21 What Actually Makes Up a Brand?
13:02 Avoiding Brand Confusion During a Rebrand
17:32 How Long Does a Rebrand Take?
19:21 Transitioning From an Old Brand to a New One
22:17 Rebranding a Service-Based Business
24:50 The Right Way to Approach a Rebrand
26:54 Where to Start If You’re Considering a Rebrand
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#Marketing #SmallBusiness #SeanGarner
