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Marketing Dive
Shakira Olabisi Tai-Osagbemi
5 episodes
6 days ago
Marketing Dive is a marketing podcast that focuses on interesting things in marketing and business strategy, digital marketing, trending topics, and much more. The podcast is hosted by Shakira Tai-Osagbemi, with over a decade of experience in marketing and strategy. With a track record in building reputable brands, generating value, increasing profitability, and improving customer satisfaction, you can trust that Shakira is the personal experienced Marketing and strategy nerd you didn't know you needed. The goal of Marketing Dive is to provide listeners with an insightful view of marketing.
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Marketing
Business
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All content for Marketing Dive is the property of Shakira Olabisi Tai-Osagbemi and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Marketing Dive is a marketing podcast that focuses on interesting things in marketing and business strategy, digital marketing, trending topics, and much more. The podcast is hosted by Shakira Tai-Osagbemi, with over a decade of experience in marketing and strategy. With a track record in building reputable brands, generating value, increasing profitability, and improving customer satisfaction, you can trust that Shakira is the personal experienced Marketing and strategy nerd you didn't know you needed. The goal of Marketing Dive is to provide listeners with an insightful view of marketing.
Show more...
Marketing
Business
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Generic Branding: The Genius of Simplicity
Marketing Dive
15 minutes 6 seconds
2 years ago
Generic Branding: The Genius of Simplicity

For ages, marketers and business owners have been taught to start a brand with the brand identity when building a brand, and a great part of it is a distinct name followed by branding elements: Classic Branding 101, right?

After all,  if you are not memorable enough, how will your customers distinguish you from your competitors and the next best alternative?

While this will be forever true in most cases, Today we are going to talk about generic consumer products with a laser focus on one of the most popular brands in North America: The PC and No Name Brands. Stay tuned!

Marketing Dive
Marketing Dive is a marketing podcast that focuses on interesting things in marketing and business strategy, digital marketing, trending topics, and much more. The podcast is hosted by Shakira Tai-Osagbemi, with over a decade of experience in marketing and strategy. With a track record in building reputable brands, generating value, increasing profitability, and improving customer satisfaction, you can trust that Shakira is the personal experienced Marketing and strategy nerd you didn't know you needed. The goal of Marketing Dive is to provide listeners with an insightful view of marketing.