The Shortlist Method: Why 14 Interactions Beat 100 Touches Every Time

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Marketing Deconstructed

33 episodes

1 week ago

Get a marketing master class, a few pieces at a time. Breaking down the concepts you need to know in marketing, psychology and sales to help you connect with customers and make more money. Hosted by Ali Schwanke.

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Entrepreneurship

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The Shortlist Method: Why 14 Interactions Beat 100 Touches Every Time

Marketing Deconstructed

34 minutes 4 seconds

3 months ago

The Shortlist Method: Why 14 Interactions Beat 100 Touches Every Time

Let’s face it: business development often feels like a mystery, and for service providers, it can feel downright uncomfortable.

In this episode of Marketing Deconstructed, Ali Schwanke talks with David Ackert, author of The Shortlist and CEO of PipelinePlus, to explore why traditional business development is broken and how professionals can build a more authentic, consistent, and scalable system for growth.

What You’ll Learn in This Episode:

The Real Difference Between a Touch and an Interaction
How to Build and Manage a “Shortlist”
40 Follow-Up Tactics That Aren’t “Just Checking In”

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The Short List: How to Drive Business Development by Focusing on the People Who Matter Most: https://www.amazon.com/Short-List-Business-Development-Focusing/dp/B0DCQ2Q8MS

PipelinePlus: https://pipelineplus.com/

Connect with David on LinkedIn:

https://www.linkedin.com/in/davidackert/