LinkedIn isn’t just a resume site anymore; it’s the #1 platform for building trust, expanding your network, and driving real business growth.

In this episode of Marketing Deconstructed, host Ali Schwanke sits down with Justin Nassiri, founder of Executive Presence, to break down how executives, founders, and sales leaders can create a LinkedIn strategy that actually works.

In this episode, you'll learn:

• Why email outreach is losing its edge and how to use LinkedIn for genuine, trust-building conversations
• How to transform your profile into a 24/7 sales funnel

• How to use commenting strategically to grow your influence (and even get clients)
• Why consistency matters more than perfection when posting