The hardest thing in marketing today? Attention.

It’s easier than ever to start a company and build a product, but getting attention? That’s the real challenge.

In this episode of Marketing Deconstructed, Mark Kilens, CEO & Co-Founder of TACK, reveals why the traditional go-to-market playbook is outdated, and how companies need to shift toward a People-Led GTM strategy to thrive.

What you'll learn in this episode:

• The core of people-led GTM: Why relationships, storytelling, and partnerships matter more than ever
• The death of brand-led content: How consumer trust has shifted from brands to individuals
• The new GTM channels: Why community-driven content, zero-click strategies, and direct audience engagement outperform traditional methods
• AI’s role in GTM: What works, what doesn’t, and how to avoid automation mistakes

The bottom line? If your cost per acquisition is rising, conversion rates are dropping, and traditional marketing feels less effective, this episode is for you.

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Check out Mark's Marketing Leadership Mastermind:

https://www.tackgtm.com/marketing-leadership-mastermind

Learn more about TACK: https://www.tackgtm.com/

Join the TACK Network: https://www.tackinsider.com/

Connect with Mark Kilens on LinkedIn: https://www.linkedin.com/in/markkilens/