Marketing strategy vs tactics - what's the difference? And where do you start when building a strategy for your company?

In this episode of Marketing Deconstructed, B2B marketing strategist and host Ali Schwanke sits down with Kenneth Burke, VP of Marketing at Text Request and author of Burke Bits, to break down the elements of an effective marketing strategy - including hard learned lessons "on the job".

From understanding your audience and setting clear goals to navigating tactical vs. strategic thinking, Kenneth shares his practical insights gained from building marketing strategies that drive results.

Kenneth also shares practical examples of things you can do stand out, course correct, and ask the right questions to fuel growth. Whether you're a marketer, entrepreneur, or founder managing marketing, this conversation will equip you with the tools to elevate your strategy.

Tune in to learn:

• Why a good marketing strategy begins with the right questions.
• How to align strategy with long-term goals.
• Examples of effective marketing tactics that stand out.
• Why tactics aren’t a substitute for strategy.

Kenneth Burke:

https://www.linkedin.com/in/kenneth-burke-1641b676/

Kenneth's newsletter:

https://www.burkebits.com/

Text Request:

https://www.textrequest.com/

Text Request podcast https://www.textrequest.com/insights/text-request-talks-podcast-all-episodes