PR Mastery for Small Businesses: Strategies That Work with Michelle Garrett

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/db/b8/24/dbb824a1-78d4-80f1-583f-f3b2566a562b/mza_2090999820048418899.jpg/600x600bb.jpg

Marketing Deconstructed

33 episodes

1 day ago

Get a marketing master class, a few pieces at a time. Breaking down the concepts you need to know in marketing, psychology and sales to help you connect with customers and make more money. Hosted by Ali Schwanke.

Entrepreneurship

Business

RSS

All content for Marketing Deconstructed is the property of Marketing Deconstructed and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/40314011/40314011-1705509433845-c5060e36d51b5.jpg

PR Mastery for Small Businesses: Strategies That Work with Michelle Garrett

Marketing Deconstructed

44 minutes 50 seconds

9 months ago

PR Mastery for Small Businesses: Strategies That Work with Michelle Garrett

PR isn't just about press releases or ads—it's a strategic powerhouse for brand growth.

In this episode of Marketing Deconstructed, Ali Schwanke interviews PR expert Michelle Garrett, author of B2B PR That Gets Results. Michelle shares actionable advice on leveraging PR effectively in today's fast-moving world.

What You'll Learn:

The evolving role of PR and how to integrate it with AI-based search trends.
Common PR myths—PR isn’t paid media!
The PESO model.
How to pitch effectively and build lasting media relationships.
Why PR is critical for building reputation, trust, and visibility in 2025.

Get Michelle’s Book: ⁠B2B PR That Gets Results: A Guide to Simple and Targeted Public Relations Practices

Get more insights from Michelle on PR Explored

Check out the PESO Model