Mastering Podcast Ads: 3 Strategies for Niche Targeting and ROI with Kerry Tracy

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/db/b8/24/dbb824a1-78d4-80f1-583f-f3b2566a562b/mza_2090999820048418899.jpg/600x600bb.jpg

Marketing Deconstructed

33 episodes

1 week ago

Get a marketing master class, a few pieces at a time. Breaking down the concepts you need to know in marketing, psychology and sales to help you connect with customers and make more money. Hosted by Ali Schwanke.

Entrepreneurship

Business

RSS

All content for Marketing Deconstructed is the property of Marketing Deconstructed and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/40314011/40314011-1705509433845-c5060e36d51b5.jpg

Mastering Podcast Ads: 3 Strategies for Niche Targeting and ROI with Kerry Tracy

Marketing Deconstructed

39 minutes 52 seconds

9 months ago

Mastering Podcast Ads: 3 Strategies for Niche Targeting and ROI with Kerry Tracy

Discover the untapped power of podcast advertising! 🚀 In this episode, Ali Schwanke is joined by Kerry Tracy to explore why podcasting is an ideal advertising channel for SMBs and brands. Learn how to target niche audiences effectively, understand the three types of podcast ads, and discover how the 40/40/20 rule drives results. Kerry also shares insights on leveraging tools like dynamic ad insertion (DAI) for timely campaigns and how to test podcast advertising on any budget. Check out the Podbean Advertising Guide: https://www.podbean.com/advertising Connect with Kerry Tracy on LinkedIn: https://www.linkedin.com/in/kerrytracy/