The foundation of marketing is persuasion. And while there are ethical forms of persuasion, marketing and advertisements have historically persuaded their target audiences by leveraging hurt and insecurities. From your classic dieting ads to Walmart's new ice cream collection, companies have been using pain for profit since the beginning.    This episode, Josh talks with Natalia Sanyal, an inclusive copywriter whose focus is helping human-first brands grow sales without the need to give in to destructive marketing tactics. In this conversation, Natalia exposes some harmful marketing tropes like exploitation and how to avoid them so that your ads age well and your brand breeds positive impact.   Natalia Sanyal: https://www.nataliasanyal.com/   Sign up for our Bonus Content - https://lamphousefilms.com/signup/ Ready to Talk About Your Next Campaign? We're ready to listen! - calendly.com/lamphouse