
2025 is my year of experimenting—and in this episode (part 1 of a 2-part series!), I’m sharing exactly how I’m switching things up on social media. From new content formats on Instagram to rethinking engagement and storytelling, I’m walking you through what I’m testing right now and how it’s working.If you’ve been feeling stuck or uninspired with your content, I hope this gives you ideas and permission to play, pivot, and show up in ways that feel good to you.In this episode:- My favorite social media experiments of the year- Why I’m shifting away from “perfect” content- How I'm testing new ideas without starting from scratch- Real examples from my own postsSubscribe and stay tuned for part 2 later this month all about how I'm experimenting with my email newsletters, growing my email list, and other business strategies to boost revenue!
Resources mentioned:
Manychat (automate your DMs with this tool - my affiliate link!): https://manychat.pxf.io/eK3G1X
Steal my 2025 Instagram Strategy video: https://youtu.be/bDHJI1xshVU
Personal brand & marketing video: https://youtu.be/m0KHTVzR82E
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ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.
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Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.