Vincent Grippi, Founder & CEO of Grippi Media, shares how moving from “post daily” to campaign-first content created deeper engagement and better clients. With 16+ years of experience in healthcare and tech marketing, Vincent explains how one flagship video can expand into an article, newsletter, and carousel—without burning out your team. We also dig into why smaller audiences convert better, why community is the next marketing moat, and how to measure depth instead of likes.

Listen to this episode to learn how to design fewer, better content assets that actually drive pipeline.

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MMG Design is a web design and agency working with B2B founders and marketing teams to quickly a higher-converting design direction for their website.

Marketing by Design is a podcast where we share the stories and strategies of high-performing marketers in every niche to learn their secrets.

To learn more, visit mmgdesign.net/podcast.