"AI is Changing Everything About How SEO Works" | Dale Bertrand of Fire and Spark

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Marketing by Design

Andy Milligan

121 episodes

3 days ago

Marketing by Design is a narrative spotlight show for high-performing marketers and founders on how to drive real business results with design, branding, and strategy. Powered by the Columbus Chapter of the American Marketing Association, we explore how smart design and intentional strategy helps businesses stand out, earn trust, and convert the right customers.

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All content for Marketing by Design is the property of Andy Milligan and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

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"AI is Changing Everything About How SEO Works" | Dale Bertrand of Fire and Spark

Marketing by Design

40 minutes 18 seconds

4 weeks ago

"AI is Changing Everything About How SEO Works" | Dale Bertrand of Fire and Spark

Fire&Spark founder Dale Bertrand explains zero-click search and why GEO (Generative Engine Optimization) changes how we win attention. He shares the shift from SEO’s performance focus to GEO’s brand-visibility advantage, plus concrete tactics to research longer, more complex queries using niche communities and real customer language.

Listen to this episode to learn how to adapt your content strategy for AI-driven search, reset traffic expectations, and build visibility where your buyers now look.

CONNECT WITH DALE🌐 Website: https://www.fireandspark.com/💼 LinkedIn: https://www.linkedin.com/in/dalebertrand/📹 Speaking: https://dalebertrand.com/

CONNECT WITH ANDY🌐 Website: https://www.mmgdesign.net/💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/📸 Instagram: https://www.instagram.com/mindfulmilligan/

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MMG Design is my web design studio that's helped 80+ Businesses clarify their offer and design a website they are proud to share.

Marketing by Design is my podcast where we learn how high-performing marketers and founder built their success, and told their stories...by design.

To learn more, visit mmgdesign.net