#114- The TRUTH About Ghostwriters, What They Do, and What You Didn't Know

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Marketing by Design

Andy Milligan

121 episodes

3 days ago

Marketing by Design is a narrative spotlight show for high-performing marketers and founders on how to drive real business results with design, branding, and strategy. Powered by the Columbus Chapter of the American Marketing Association, we explore how smart design and intentional strategy helps businesses stand out, earn trust, and convert the right customers.

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All content for Marketing by Design is the property of Andy Milligan and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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#114- The TRUTH About Ghostwriters, What They Do, and What You Didn't Know | Maria Marchewka

Marketing by Design

44 minutes 9 seconds

2 months ago

#114- The TRUTH About Ghostwriters, What They Do, and What You Didn't Know | Maria Marchewka

Join 211 Founders and Marketers on My Newsletter.

Maria Marchewka always heard people describe ghostwriting as “writing in the shadows.” But when she started ghostwriting on LinkedIn for busy founders and executives, she realized the truth was far more powerful — ghostwriters are building authority, credibility, and opportunity behind the scenes. In this episode, Maria shares what ghostwriting really looks like, why marketers misunderstand it, and the impact it can create when done well.

Listen to this episode to learn why ghostwriting is one of the most underrated growth levers for modern marketers.

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MMG Design is a web design studio that helps founders and marketing teams quickly explore a new design direction for their website

Marketing by Design is a podcast where we share the stories and strategies of high-performing marketers in every niche to learn their secrets.

To learn more, visit mmgdesign.net