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Welcome to The Marketing Marketing, your daily audio update on Marketing.
The Onion Returns to Print, Stephen Curry Partners with Linktree, Prestige Beauty Soars
Marketing Brew
3 minutes
1 year ago
The Onion Returns to Print, Stephen Curry Partners with Linktree, Prestige Beauty Soars
In today's episode, we delve into some intriguing developments across media, sports, retail, and marketing:
- The Onion returns to print for the first time in over a decade, driven by new media ownership and a membership model aimed at profitability.
- Linktree launches a major ad campaign with Stephen Curry in Times Square, emphasizing its versatility for creators.
- The beauty industry sees an 8% surge in prestige beauty sales despite economic pressures, with brands responding with higher-end products.
- A Harvard Business Review report finds only 30% of marketers consider their efforts highly effective, highlighting a gap in perceived vs. actual marketing success.
Join us as we explore how these stories reflect broader trends and shifts across their respective industries.
Marketing Brew
Welcome to The Marketing Marketing, your daily audio update on Marketing.