Welcome to an insightful episode of the Marketing Botics Podcast - 'Why being liked doesn't matter anymore' on our YouTube channel. In today's episode, I unpack the ever-changing landscape of social media, arguing that the significance of the 'like' button has diminished over time.

Drawing from my personal experiences and understanding of social media algorithms, I bring to light why quality engagement has taken precedence over the quantity of likes. I debunk the age-old misconception that more likes automatically equate to more success, emphasizing the influence of silent spectators and authentic interactions instead.

I talk about the evolution of social media algorithms and how they no longer primarily reward the quantity of likes, but rather the quality of engagement. I share stories from my journey, highlighting the shift from easily gaining hundreds of likes to the challenges we face today due to platforms curbing spam and excessive content.

Despite the common misconception, I emphasise that the amount of likes doesn't necessarily correlate to the success or failure of our content. Many silent observers consume content without necessarily liking or commenting on it.

Moreover, I provide practical advice to help you navigate these evolving algorithms and better comprehend the metrics that genuinely matter in the present digital ecosystem. Join us to uncover why 'being liked' isn't as important as it once was and to discover improved ways to gauge your social media influence. Make sure to like, share, and subscribe to our YouTube channel for more rich marketing content.