𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲:Navigating Leadership & Entrepreneurship with Alexandra SommerIn this engaging discussion, I sit down with Alexandra Sommer, founder of the marketing agency Creative and Thinking. Alexandra shares her unexpected journey from a mathematics student to a leader in the tech marketing space. From her early days as a young manager in the IT sector to her bold decision to start her own agency, Alexandra reflects on the power of mentorship, embracing change, and finding confidence in leadership. Tune in to discover her approach to managing teams, taking risks, and fostering a culture of trust and collaboration.𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗪𝗶𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:- The Role of Mentorship in Career Growth: Discover how finding the right mentor can shape your early career and provide the confidence to take on leadership roles, even when you’re young and managing older, experienced teams.- The Importance of a 360° Approach to Marketing: Learn why exploring different facets of marketing—from events to business development—can accelerate career advancement and prepare you for strategic roles like Marketing Director.- Balancing Risk and Innovation: Gain insights into why taking calculated risks and operating “under the radar” can drive innovation, especially when working within structured organizations.- Leadership Through Trust and Collaboration: Understand Alexandra’s leadership style, centered around trust, open communication, and leading by example—whether it’s working alongside teams or being available to offer guidance.- Daring to Venture into Entrepreneurship: Hear about Alexandra's journey into entrepreneurship, the challenges she faced, and why she believes in embracing mistakes as a key to growth.Don’t miss this opportunity to learn from a dynamic marketing leader who has carved her own path in the tech industry. Watch the full interview for insights that will inspire both aspiring leaders and seasoned professionals alike!𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗕𝗹𝘂𝗲𝗽𝗿𝗶𝗻𝘁: 𝗖𝗠𝗢 𝗦𝗲𝗰𝗿𝗲𝘁𝘀 𝗥𝗲𝘃𝗲𝗮𝗹𝗲𝗱Marketing Blueprint: The CMO Interview Series is your shortcut to the top. We decode the journeys of Marketing Leaders & CMOs, bringing you actionable insights on strategy, career growth, and essential skills.𝙎𝙪𝙗𝙨𝙘𝙧𝙞𝙗𝙚 & 𝙡𝙚𝙫𝙚𝙡 𝙪𝙥 𝙮𝙤𝙪𝙧 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙜𝙖𝙢𝙚!#MarketingBlueprint #Marketing #MarketingPodcast #MarketingCareerhttps://www.julienrio.com/landing/Marketing-Blueprint.php?guest=10#episode