002 — How to Build Credibility and Gain Traction with a Pilot Fish Partner Strategy

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Marketing B2B SaaS with Chief Studio

Matthew and Sophie Oxley

6 episodes

2 months ago

Hey, we're Matt and Sophie — the husband-and-wife team behind Chief Studio, a product marketing agency and consultancy for B2B software companies. This podcast is about the real work of marketing B2B SaaS. We’ll talk through what we’ve learned from helping SaaS teams improve their messaging, rethink their positioning, and market their products in a way that feels clear and true to what they do. You can expect straightforward conversations, practical advice, and honest perspectives on the common challenges we see in B2B SaaS marketing. Whether you’re a founder, a marketer, or just figuring this stuff out, you’re in good company.

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All content for Marketing B2B SaaS with Chief Studio is the property of Matthew and Sophie Oxley and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

002 — How to Build Credibility and Gain Traction with a Pilot Fish Partner Strategy

Marketing B2B SaaS with Chief Studio

9 minutes

6 months ago

002 — How to Build Credibility and Gain Traction with a Pilot Fish Partner Strategy

In this episode, we talk about what it means to take a “pilot fish” approach to platform partnerships — working alongside a bigger player to reach markets they can’t or won’t serve directly. We cover where to start, what to prepare, and how to think about the value you bring to the table. If you’re a SaaS company looking to grow inside someone else’s ecosystem, this episode lays out a clear and realistic way to do that.