On the podcast today I have Claire Weston - Chief Marketing Officer at Coda
Claire and I are going to talk today about REBRANDING,, here are some of the questions we consider:
- What would prompt companies to consider a rebrand?
- How important is it to do extra work or research to understand your audience before rebranding?
- While your USP is probably important, how important are other factors such as brand mission, values etc -
- What kind of analysis do you do of your competition
- How important are outside consultants, agencies etc in the rebranding process?
- What can you do and not do if budgets and other resources are restricted?
If you want to reach out to Claire do reach out viaLinkedIn
