A solo podcast today on the topic of purpose and marketing in B2B

Everywhere you look now purpose is becoming an important part of the message brands are communicating

We are told that the modern consumer cares about the environment, social and governance issues - ESG

They care so much it impacts their purchasing decisions and brand choices - which brands they buy, care about or follow

Especially modern consumers - the  millennials and younger, the  Gen Z or future groups of consumers - the purpose generation

So maybe purpose is now or is becoming an important factor for B2B marketing - let's discuss.

A link to some great questions to consider from Stephen Dupont:  https://stephendupont.co/purpose-driven-brands/