Marketing Truths

https://is1-ssl.mzstatic.com/image/thumb/Podcasts116/v4/60/eb/7c/60eb7c10-8731-598a-7896-0598cd71f5a8/mza_6565782803267838847.jpg/600x600bb.jpg

Marketing and the Sales Guy

Jeremy Orritt

34 episodes

5 days ago

Marketing ideas for B2B marketing professionals and for sales people that want to reach and engage with prospects in a different way.

Marketing

Business

RSS

All content for Marketing and the Sales Guy is the property of Jeremy Orritt and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing ideas for B2B marketing professionals and for sales people that want to reach and engage with prospects in a different way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_episode/2431769/2431769-1621415118681-deaa9b7a72269.jpg

Marketing Truths

Marketing and the Sales Guy

12 minutes 26 seconds

4 years ago

Marketing Truths

This was a solo episode based on an article I read recently in the Harvard Business Review - 10 Truths About Marketing After the Pandemic - by Janet Balis who leads EY’s consulting professionals in the Americas focused on the customer agenda and revenue growth, including commercial excellence, customer experience and product innovation and also leads EY’s CMO practice.

I focused the discussion on three of these truths, in the order Janet discussed them:

1. Old truth: Marketing begins with knowing your customer. New truth: Marketing begins with knowing your customer segment.

3. Old truth: Customers hope you have what they want. New truth: Customers expect you to have exactly what they want.

6. Old truth: Relationships matter. New truth: Relationships are everything.

You can access the full article here at: https://hbr.org/2021/03/10-truths-about-marketing-after-the-pandemic