Marketing Q&A

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Marketing and the Sales Guy

Jeremy Orritt

34 episodes

2 days ago

Marketing ideas for B2B marketing professionals and for sales people that want to reach and engage with prospects in a different way.

Marketing

Business

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Marketing ideas for B2B marketing professionals and for sales people that want to reach and engage with prospects in a different way.

Marketing

Business

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Marketing Q&A

Marketing and the Sales Guy

32 minutes 17 seconds

2 years ago

Marketing Q&A

On the podcast today I am joined by James Maclean-Horton from the Kids Club Early Childhood Learning Centres and we are going to talk through a variety of marketing topics - a real Q and A session. Some of the questions we discussed include the following:

Should marketers become specialists with key skill sets or become more generalists?
What kind of marketers should recruiters/CMO’s look for, what are the key skills or attributes they should be on the look out for?
How should marketers use technology
The recession word! How should marketers change their marketing when in a possible recession?
Is traditional lead generation on the decline in B2B marketing?
How do you really build trust in the more professional/cynical world of B2B marketing?
What can B2B marketers learn from B2C marketers?
How relevant is ABM now for B2B markers less or more so?

If you want to connect with James see the links below:

LinkedIn: https://www.linkedin.com/in/jmachorton/