Marketing Mix Modeling

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Marketing and the Sales Guy

Jeremy Orritt

34 episodes

2 days ago

Marketing ideas for B2B marketing professionals and for sales people that want to reach and engage with prospects in a different way.

Marketing

Business

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Marketing ideas for B2B marketing professionals and for sales people that want to reach and engage with prospects in a different way.

Marketing

Business

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Marketing Mix Modeling

Marketing and the Sales Guy

23 minutes 9 seconds

2 years ago

Marketing Mix Modeling

On the podcast today I am joined by Mark Tovbis from Mutinex and we are going to talk about Marketing Mix Modeling. Some of the questions we discussed include the following:

What is marketing mix modelling and how might it have changed from when marketers first came across the idea?
What key data sources should I use for my modelling?
What are the challenges involved in collecting data and what best practices would you advise?
Is it only for performance marketing or is it relevant for branding measurement too?
What are the current and future challenges of marketing attribution and what role can MMM play?
What are some of the challenges companies have in implementing MMM

If you want to connect with Mark or find out more about Markering Mix Modeling or Mutinex see the links below:

LinkedIn: https://www.linkedin.com/in/mtovbis/

Website: https://mutinex.co/