Lacey and I talked about some of the current challenges facing marketers in the region and what can be done about them. These are some of the issues we discussed:
- What are some of the challenges you and others face when your company transitions to a more digital and data driven business?
- One challenge is doing more with less - budgets or human resources - how do you solve that both in the short term and long term?
- How do you employ the latest technologies into your marketing strategies? And what role does Gen AI play?
- How do you go about measuring the success of using those technologies?
- How have you seen b2b event marketing change over the last few years, what are the new approaches?
If you want to connect with Lacey do reach out via LinkedIn
