On the podcast today I am joined by Julian Lumpkin from SuccessKit and we are going to talk about how best to use case studies. Some of the questions we tackle include the following:

• What are the specific benefits of using case studies?
• What are some of the common mistakes marketers make with case studies?
• How do you choose the right case study to use? What are the key elements of a good case study?
• How do you create a compelling narrative for a case study?
• How important today is it to include proof points, metrics in case studies and how easy is that to do.
• How do you incorporate case studies into your sales and marketing strategy?

If you want to find out more about case studies you can reach out to Julian on LinkedIn or at the website:

https://www.linkedin.com/in/julian-lumpkin-b845aa15/

https://successkit.io/