Today I am talking with Otilia Chan, former Head of Marketing at ShopBack - a leading shopping, rewards, & payments platform, and we are going to be talking through some of the pros and cons of these programs, especially cashback programs and how they can work better.

Some of the questions we consider are the following:

- How does the cashback reward structure typically work?
- How do cashback services generate revenue while providing rewards to customers?
- How can cashback rewards be integrated with existing customer loyalty program to create a more comprehensive view of customer satisfaction?
- What opportunities exist to use cashback data to create more targeted and relevant customer communications?
- What are the most effective marketing channels for promoting cashback services to potential users?
- What are some of the main criticisms of cashback programs and how would you answer them?

To reach out to Otilia do reach out to her via LinkedIn: https://www.linkedin.com/in/otiliachan/