How marketing leaders can drive value

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Marketing and the Sales Guy

Jeremy Orritt

34 episodes

3 days ago

Marketing ideas for B2B marketing professionals and for sales people that want to reach and engage with prospects in a different way.

Marketing

Business

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All content for Marketing and the Sales Guy is the property of Jeremy Orritt and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing ideas for B2B marketing professionals and for sales people that want to reach and engage with prospects in a different way.

Marketing

Business

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How marketing leaders can drive value

Marketing and the Sales Guy

23 minutes 28 seconds

3 years ago

How marketing leaders can drive value

A discussion with Luca Destefanis, Head of Marketing, APAC at Kyndryl.

We discuss two or three ideas from the HBR article: 5-ways marketing leaders can drive value in 2022 by Janet Balis: https://hbr.org/2022/02/5-ways-marketing-leaders-can-drive-value-in-2022

- Three approaches to the sales and marketing alignment challenge.

- The marketing contribution to the business - the difference between business impact and marketing efficiency

- The key challenges for marketing recruitment and retention

- Empowering and developing marketing talent.

To connect with Luca do reach out to him on LinkedIn: https://www.linkedin.com/in/lucadestefanis/