Conversion Focused Copywriting

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Marketing and the Sales Guy

Jeremy Orritt

34 episodes

2 days ago

Marketing ideas for B2B marketing professionals and for sales people that want to reach and engage with prospects in a different way.

Marketing

Business

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All content for Marketing and the Sales Guy is the property of Jeremy Orritt and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing ideas for B2B marketing professionals and for sales people that want to reach and engage with prospects in a different way.

Marketing

Business

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Conversion Focused Copywriting

Marketing and the Sales Guy

35 minutes 49 seconds

1 year ago

Conversion Focused Copywriting

On the podcast today we have Naomi Soman Founder of Storylogick Consulting and we are going to be talking about conversion focused copwriting. Some of the questions we consider are the following:

- Most people would advise beginning the copywriting process by establishing a buyer persona - how valuable is that and what are your key methods?

- What is your approach to adapting messaging throughout different stages of the sales funnel?

- What are some of the challenges, and best ways to optimize copy in landing pages for conversions?

- How can you improve the quality rather than quantity of leads?

- What are the best ways to measure the success of marketing copy?

-What role does GenAI play currently in copywriting? How do you use it?

If you want to treach out to Naomi to find out more about copywriting do reach out on LinkedIn