Do Cold Messages Ever Work? How to Turn Outreach into Real Relationships

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Marketing and Tea with Katie

Katie Thomas, CPA

10 episodes

1 week ago

Welcome to Marketing & Tea with Katie, the podcast that blends marketing strategies with real-life experiences and conversations. Hosted by Katie Thomas, CPA, Top 50 Women in Accounting honoree, and 40 Under 40 recipient, this show serves up the perfect mix of professional insight, personal perspective, and real-life stories. Each week, you’ll hear candid takes on everything from building a standout brand to managing the realities of entrepreneurship and life. She’ll tackle your questions, share behind-the-scenes stories, and give you practical tips you can put to work immediately in business

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Do Cold Messages Ever Work? How to Turn Outreach into Real Relationships

Marketing and Tea with Katie

8 minutes 5 seconds

1 month ago

Do Cold Messages Ever Work? How to Turn Outreach into Real Relationships

This week on Marketing and Tea with Katie Thomas, CPA, Katie tackles a question she gets asked all the time: Do cold messages ever work?

If you’ve ever rolled your eyes at a LinkedIn inbox full of pitches, you’re not alone. But Katie explains that when done right, cold outreach can open doors, build genuine relationships, and lead to meaningful opportunities for a firm.

In this episode, she shares her approach to turning cold messages into real conversations without feeling spammy or pushy. Listeners will learn:

Why most cold messages fail from the start

How to get a LinkedIn profile “event ready” before reaching out

The importance of personalization and open ended questions

How to use audio or video messages to stand out in a crowded inbox

Why subject lines matter more than many realize in email outreach

The follow up system that keeps opportunities from slipping away

Whether someone is skeptical of cold messaging or simply looking for a better way to approach it, this episode provides practical steps to use right away.

Tune in to hear how to make outreach feel less like spam and more like the start of a professional relationship.

Be sure to follow Katie on:

LinkedIn: https://www.linkedin.com/in/katiethomascpa/

Instagram: https://www.instagram.com/katiethomascpa/

X: https://x.com/katiethomascpa

Have a question for Katie?

Submit it at https://dearkatie.leaders-online.com/