Send us a text We have an incredible guest in this episode. From creating the marketing around the Panasonic Toughbook's to building a group of incredible CMO's during COVID, and author of a new book Renegade Marketing. This B2B marketing expert lays out a playbook that works for ANY business and for ANY marketer - it's all just as applicable to C2B marketing! For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate actio...
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Send us a text We have an incredible guest in this episode. From creating the marketing around the Panasonic Toughbook's to building a group of incredible CMO's during COVID, and author of a new book Renegade Marketing. This B2B marketing expert lays out a playbook that works for ANY business and for ANY marketer - it's all just as applicable to C2B marketing! For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate actio...
The Power of Cooperative Advertising - Is It Right For You?
Marketing and Service with Justin Varuzzo
18 minutes
3 years ago
The Power of Cooperative Advertising - Is It Right For You?
Send us a textIf you are a business that sells a product or service that someone else produces or you create a product or service that other businesses sell on your behalf - than you SHOULD know all the ins and outs of co-op advertising. In this episode I highlight the benefits of co-op advertising from both sides of the business relationship. Each side is served mutually to great benefit when a co-op campaign is done right! Save half your advertising spend or double your exposure at the...
Marketing and Service with Justin Varuzzo
Send us a text We have an incredible guest in this episode. From creating the marketing around the Panasonic Toughbook's to building a group of incredible CMO's during COVID, and author of a new book Renegade Marketing. This B2B marketing expert lays out a playbook that works for ANY business and for ANY marketer - it's all just as applicable to C2B marketing! For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate actio...
