Send us a text We have an incredible guest in this episode. From creating the marketing around the Panasonic Toughbook's to building a group of incredible CMO's during COVID, and author of a new book Renegade Marketing. This B2B marketing expert lays out a playbook that works for ANY business and for ANY marketer - it's all just as applicable to C2B marketing! For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate actio...
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Send us a text We have an incredible guest in this episode. From creating the marketing around the Panasonic Toughbook's to building a group of incredible CMO's during COVID, and author of a new book Renegade Marketing. This B2B marketing expert lays out a playbook that works for ANY business and for ANY marketer - it's all just as applicable to C2B marketing! For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate actio...
Building an Authentic Customer Journey w/ Special Guest Brent Keltner
Marketing and Service with Justin Varuzzo
33 minutes
3 years ago
Building an Authentic Customer Journey w/ Special Guest Brent Keltner
Send us a textThis episode features our special guest Brent Keltner. Brent is the President of Winalaytics and the author of the upcoming book "Revenue Acceleration Playbook". Brent and I discuss the power of an authentic customer journey and he explains how important it is to truly and 'authentically' understand you buyers problems before offering solutions. He also touches on the importance of understanding the long-term value of each client by stressing forward thinking of how your p...
Marketing and Service with Justin Varuzzo
Send us a text We have an incredible guest in this episode. From creating the marketing around the Panasonic Toughbook's to building a group of incredible CMO's during COVID, and author of a new book Renegade Marketing. This B2B marketing expert lays out a playbook that works for ANY business and for ANY marketer - it's all just as applicable to C2B marketing! For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate actio...
