📥 Free Download: The Mad Hatter’s Guide: The Proven Strategy to Drive More Visitors to Your Etsy Shop or Website with Blogging
Click here to grab the free guide! 🚀
🎓 Free Workshop: Discover How Blogging Can Drive More Traffic to Your Handmade Business
Sign up for the free class here!
Topic: Taking Risks in Business—How a $30,000 Bet Changed My Life
Welcome back to The Marketing and Heart Podcast! Today, we’re diving into risk-taking—the kind of leap that makes you wonder if you’re on the edge of a breakthrough or a total misstep. I’m sharing one of the biggest risks I’ve ever taken in my jewelry business, The Wicked Griffin, and the lessons that came with it. If you’re feeling stuck or are on the fence about a big decision, this one’s for you.
Let’s go back to when my business was thriving but wearing me down. Orders were nonstop, and every piece was hand-made from morning to night. Even when I was pregnant, I kept up this cycle, pushing myself past exhaustion.
I’ll never forget one particular night: eight months pregnant, hunched over my workbench at 8 p.m., trying to saw through a thick piece of silver with hours of work still ahead. I was grateful my business was doing well, but I was also breaking under the pressure. That night, I told myself that something had to give.
That’s when I decided to invest in a laser engraver—a $30,000 purchase, straight from my profits. I didn’t take out a loan or have a backup plan. It was just me, my business, and a huge leap of faith. I was terrified, but I knew this change was necessary if I wanted to keep my business and sanity intact.
When the engraver finally arrived, it felt like a weight had been lifted. I wasn’t spending endless hours on each piece anymore, and I finally had time to breathe. That single decision allowed me to rearrange my workflow and made my business sustainable.
Looking back, it was a life-changing decision. But that risk, scary as it was, taught me something crucial: to grow, you have to be willing to take a leap.
Of course, not every risk pans out. I’ve had my share of misses, too. I once bought a $4,000 Glowforge that now just gathers dust in a spare room—a great idea that never took off. But that’s the reality of taking risks.
Each decision, whether it works out or not, teaches something valuable. The key is to learn from each one and keep moving forward.
So, here’s where I want to turn this back to you. Think about the risks you’re holding back from right now. Is there a decision you’ve been hesitating over because you’re unsure how it’ll turn out?
Maybe it’s an investment in a new tool or exploring a new marketing strategy. Whatever it is, ask yourself: What’s the best that could happen if this pays off? Then think about what you would need in place to take that step with confidence.
📥 Free Download: The Mad Hatter’s Guide: The Proven Strategy to Drive More Visitors to Your Etsy Shop or Website with Blogging
Click here to grab the free guide! 🚀
🎓 Free Workshop: Discover How Blogging Can Drive More Traffic to Your Handmade Business
Sign up for the free class here!
Topic: Taking Risks in Business—How a $30,000 Bet Changed My Life
Welcome back to The Marketing and Heart Podcast! Today, we’re diving into risk-taking—the kind of leap that makes you wonder if you’re on the edge of a breakthrough or a total misstep. I’m sharing one of the biggest risks I’ve ever taken in my jewelry business, The Wicked Griffin, and the lessons that came with it. If you’re feeling stuck or are on the fence about a big decision, this one’s for you.
Let’s go back to when my business was thriving but wearing me down. Orders were nonstop, and every piece was hand-made from morning to night. Even when I was pregnant, I kept up this cycle, pushing myself past exhaustion.
I’ll never forget one particular night: eight months pregnant, hunched over my workbench at 8 p.m., trying to saw through a thick piece of silver with hours of work still ahead. I was grateful my business was doing well, but I was also breaking under the pressure. That night, I told myself that something had to give.
That’s when I decided to invest in a laser engraver—a $30,000 purchase, straight from my profits. I didn’t take out a loan or have a backup plan. It was just me, my business, and a huge leap of faith. I was terrified, but I knew this change was necessary if I wanted to keep my business and sanity intact.
When the engraver finally arrived, it felt like a weight had been lifted. I wasn’t spending endless hours on each piece anymore, and I finally had time to breathe. That single decision allowed me to rearrange my workflow and made my business sustainable.
Looking back, it was a life-changing decision. But that risk, scary as it was, taught me something crucial: to grow, you have to be willing to take a leap.
Of course, not every risk pans out. I’ve had my share of misses, too. I once bought a $4,000 Glowforge that now just gathers dust in a spare room—a great idea that never took off. But that’s the reality of taking risks.
Each decision, whether it works out or not, teaches something valuable. The key is to learn from each one and keep moving forward.
So, here’s where I want to turn this back to you. Think about the risks you’re holding back from right now. Is there a decision you’ve been hesitating over because you’re unsure how it’ll turn out?
Maybe it’s an investment in a new tool or exploring a new marketing strategy. Whatever it is, ask yourself: What’s the best that could happen if this pays off? Then think about what you would need in place to take that step with confidence.
📥 Free Download: The Mad Hatter’s Guide to Growing Your Handmade Business Without Burning Out
Click here to grab the free guide! 🚀
🎓 Free Workshop: Discover the Secret to Scaling Your Handmade Business Without Overworking
Sign up for the free workshop here!
In this episode of The Marketing and Heart Podcast, we’re busting the myth that hard work alone is the key to success. I’ll be sharing my personal story of extreme burnout from hustling on social media, where likes, comments, and followers only gave the illusion of progress. We’ll explore why those vanity metrics didn’t translate into sales, and the one caveat—how social media can be valuable for building your email list. We’ll also cover why hard work, without the right focus, leads to burnout and frustration, and what actually creates sustainable growth.
Welcome back to The Marketing and Heart Podcast! Today, we’re going to dive deep into one of the most common and exhausting limiting beliefs that handmade business owners and Etsy sellers struggle with—the belief that hard work alone guarantees success.
You’re probably familiar with this idea. Maybe you’re hustling right now, pouring hours into your handmade business, working harder and harder, hoping that eventually it’ll pay off. I know because I’ve been there too.
I spent years believing that if I just worked harder, posted more, and put in the hours, success would follow. But here’s the uncomfortable truth: Hard work alone won’t get you there.
Today, I want to share not only why that belief is holding you back, but also how focusing on the right work—the kind that brings real, lasting results—can transform your business.
Let me share my story. For years, I was stuck in the cycle of social media hustle. I was doing everything I thought I should be doing—posting multiple times a day, engaging with followers, optimizing my hashtags, and watching my likes, comments, and followers grow.
On the surface, it looked like I was doing great. My engagement was up, my follower count was climbing, and people were leaving comments on almost everything I posted. But there was just one problem: Those vanity metrics didn’t translate into sales.
And that’s where the real frustration kicked in. I was putting in all this work, chasing these numbers that didn’t actually matter in the grand scheme of things. Sure, I had followers, but they weren’t leaving Instagram to visit my website, let alone buy anything.
The truth is, likes and comments are nice, but if they aren’t turning into sales, they don’t move your business forward. It’s easy to get caught up in the numbers because they give you this false sense of accomplishment, but when you step back, you realize—none of it matters if it’s not leading to results.