Join us on "Cracking the Marketing Math Code" as we dive into the world of business numbers and reveal the true importance of marketing. In this podcast, we explore how many entrepreneurs overlook the crucial role of their marketing number and instead focus solely on sales and profit. We dissect the three essential numbers that every business must consider: administrative costs, cost of goods sold/services, and the often underestimated marketing number. Hosted by industry experts, Mychal Connolly and John Sortino, we unravel the complexities of these numbers and highlight why the marketing number takes center stage in driving business success. We share real-life examples, from the challenges of determining the true cost of goods sold to the transformative impact of effective marketing campaigns. Discover why administrative costs are more significant than you may think and why tracking your time investment is crucial. Explore the intricacies of cost of goods sold/services, uncovering the hidden expenses beyond the price tag. Most importantly, unlock the secrets of the marketing number and how it can propel your business to new heights. Whether you're a startup founder, a small business owner, or an aspiring entrepreneur, this podcast provides invaluable insights and practical advice for understanding the math behind successful marketing. Don't miss out on this opportunity to master the art of Play-Doh Math and revolutionize your business strategy. Tune in to "Cracking the Marketing Math Code" now!