Thanks to all who have supported me this year. This has been a tough year for most businesses. Consumer behavior has fluctuated like never before. It has never been so difficult for a marketer to plan. The goals will keep moving in 2021 as a consumer tries to find a balance between offline and online.  These are the top 20 tips I put together from all my 32 podcasts. 

1. Quality of followers takes precedence over quantity.

2. Assortment of products, pricing, experience, and the marketing engine to drive E-commerce.

3. No more online only and offline-only customers. It's Omnichannel.

4. Reacquiring lost consumers 5X of acquiring new ones.

5. Influencer programs need authenticity.

6. Influencer marketing is half science and half art. Get the best fit.

7. Increase the recency frequency and monetary value of customers in E-commerce

8. Brands need to be where the customers are consuming media.

9. Loyal customers who are loyal should get brand experience than only Marketplace experiences.

10. AI is essentially a tool that will help you do things better, efficient, and faster.

11. Keep communication short and simple.

12. Interaction with consumers needs to be extremely personal.

13 Experiential ecosystem is not supposed to be a function of the UX/UI or marketing division only.

14 It is ultimately going to be an acquisition retention growth journey.

15. Direct and indirect cost of acquiring the shopper has to be managed.

16. Videos mantra - Visibility, Credibility, Profitability,

17. Videos should be. solution-centric, customer-centric.

18. The best marketing is organic marketing through an amazing product.

19. Marketers should be really good with numbers and love it. 

20. Milellenials love brands that do good for humanity.