Online Food Ordering - The Chatfood story

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Marketing and Coffee - Podcasts with Lijo Ittoop

Lijo Ittoop

47 episodes

4 days ago

This is a podcast to talk about the various innovations that happen in the UAE in the field of marketing. The world of marketing is huge and with the advent of technology has gone through a step change. I will be talking to various stakeholders - small, big, and large to educate you about the world of marketing. Lijo loves tech, marketing, and going through cycles of weight loss. In an alternate life, he is a footballer. Having worked in India, the Middle East, and Africa, Lijo comes with a huge experience spread across multiple industries.

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Online Food Ordering - The Chatfood story

Marketing and Coffee - Podcasts with Lijo Ittoop

27 minutes 52 seconds

4 years ago

Online Food Ordering - The Chatfood story

About the speaker - https://www.linkedin.com/in/benjamin-mouflard-58218911/

With a career spanning 16 years in retail, travel, and digital, Ben started his online food ordering platform, Chatfood to give the power back to the restaurants.

Ben has worked for Facebook, Microsoft, Yves Saint Laurent Beauté amongst others. He has been based in Dubai for the last 7 years and founded Chatfood in 2018.

In this episode

How Chatfood is different?
What were the biggest marketing challenges when you started off and were building the Chatfood brand? What has been the biggest learnings along the way and how did they course correct?
What are the key things a consumer goes through in his mind before deciding where to order from and how does Chatfood plug that gap?
The biggest challenge of driving traffic to their own site of a restaurant is the lack of familiarity of the UX of that restaurant. Does he believe consumer familiarity of UX/UI plays a role in decisions?
Chatfood has plugins with Instagram. Does ordering happen through social media? Has it grown as a option for consumers?
Recent activation with TikTok.
Covid has re-written the rules for everyone. Has it been a boon for them? Has the consumer changed forever?