Growing E-commerce With The Right Metrics

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Marketing and Coffee - Podcasts with Lijo Ittoop

Lijo Ittoop

47 episodes

1 day ago

This is a podcast to talk about the various innovations that happen in the UAE in the field of marketing. The world of marketing is huge and with the advent of technology has gone through a step change. I will be talking to various stakeholders - small, big, and large to educate you about the world of marketing. Lijo loves tech, marketing, and going through cycles of weight loss. In an alternate life, he is a footballer. Having worked in India, the Middle East, and Africa, Lijo comes with a huge experience spread across multiple industries.

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Growing E-commerce With The Right Metrics

Marketing and Coffee - Podcasts with Lijo Ittoop

22 minutes 30 seconds

4 years ago

Growing E-commerce With The Right Metrics

Sprii.com has been placed into liquidation after running out of cash. This is close on the heels of Awok.com.

During this pandemic when offline businesses were facing resistance more and more businesses moved online and added up to the crowd. Standing out from the crowd is becoming challenging day by day.

A holistic eCommerce marketing strategy is made up of marketing tactics both on and off your website. A sound marketing strategy can help you build brand awareness, drive customer loyalty, and ultimately increase online sales.

While nonmarketing matters are something that could have led to the fall of Sprii and Awok which includes overspend and spending on non-essential things. But that’s not what I am here to cover in this podcast. That’s for another day. The products were aggressively priced. Without even getting into margins involved, it would be a fair assessment that the margins were under pressure. But as I said that’s for another day.

Between my e-commerce clients and various e-commerce players I speak to, I can kind of split the e-commerce market into 3 segments. I suggest you think of the typical pyramid in this model and all need different approaches. There is the top of the pyramid, the middle of the pyramid, and the bottom of the pyramid.

Metrics and suggestions covered

1. LTV

2. Channel wise acquisition cost – CAC

3. FTV

4. Effective vs Efficient marketing

5. Build community, brand ambassadors, loyal fans

6. Riches in Niches

7. Customization and personalization

8. Conversion rate optimization (CRO)