Vibha Thusu, who brings a wealth of experience from her role at Schneider Electric, provides valuable insights into the core of brand identity and corporate storytelling. In her conversations with host Lijo Ittoop, she emphasizes the pivotal role that corporate communications play in shaping a brand's narrative, both internally and externally. This podcast explores the often-overlooked significance of corporate comms, especially in B2B marketing. Vibha delves into the challenges of maintaining brand consistency, even through changing times. The episode is an engaging journey through the world of corporate communications, addressing its evolving nature, strategies, and the importance of connecting with your audience through authentic storytelling. Tune in to discover the essence of corporate communications, its impact on brand identity, and why it's the heartbeat of effective branding in this digital age. #corporatecommunications #brandidentity #b2bmarketing #corporatestorytelling #brandconsistency #digitalage #marketingstrategies #brandnarrative #communicationevolution #schneiderelectric #businesspodcast #marketinginsights #effectivebranding