Building a health food brand - Simply Healthy Foods story

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Marketing and Coffee - Podcasts with Lijo Ittoop

Lijo Ittoop

47 episodes

4 days ago

This is a podcast to talk about the various innovations that happen in the UAE in the field of marketing. The world of marketing is huge and with the advent of technology has gone through a step change. I will be talking to various stakeholders - small, big, and large to educate you about the world of marketing. Lijo loves tech, marketing, and going through cycles of weight loss. In an alternate life, he is a footballer. Having worked in India, the Middle East, and Africa, Lijo comes with a huge experience spread across multiple industries.

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Building a health food brand - Simply Healthy Foods story

Marketing and Coffee - Podcasts with Lijo Ittoop

17 minutes 16 seconds

4 years ago

Building a health food brand - Simply Healthy Foods story

About the speaker (https://www.linkedin.com/in/mitun-de-sarkar-83525419/)

In addition to being a dietitian and entrepreneur, Mitun is also a prolific nutrition writer and has an active social media presence. She has contributed in-depth articles and advice columns to Dubai’s leading publications. Mitun is regularly featured in Gulf News, Khaleej Times, Friday Magazine, The National, Wknd Magazine, Better Health Segment by Gulf News, Masala Magazine, Yoga life, and many more.

Mitun has her daily health tips running on the radio station Suno 1024, where she discusses the latest local and global health and nutrition-related news. Mitun has also been featured on several television shows, where she shares health food advice, cooking healthy flavorful meals for her audience.

Shows she has been on - Lacnor Junior Chef, Flavours of Ramadan, Love for Food, and Omo Achievers Kitchen. Mitun has been notably featured in Gray Matters publications celebrating her on its Super 100 Women Achievers in the Middle East and Africa. IMB Publications followed suit and she was featured as a young Indian visionary in her line of work.

She is featured as the Nutrition Expert on the podcast series of Carrefour UAE giving insights to listeners about shopping and cooking the right foods. She was the nutritionist on the panel of experts during the launch of Choithrams 24 Mantra organic range.

Mitun gets invited as a keynote speaker by several big organizations like the institute of chartered accountants of India, Abu Dhabi and Dubai chapters, College of Pharmacy at the University of Sharjah, Several banks such as HSBC, Citibank , Standard Chartered Bank, Mashreq Bank, and many corporates.

She is a lifestyle and wellbeing influencer and believes in supporting women entrepreneurs and local businesses in the region.

In this episode

What's at the core of her passion which drove this?
How important is personalization for a brand that's into the health of consumers?
Do influencers have a big role in this category?
How much of the brand Simply Health is different from her own brand?
Is digital any part of her strategy and does it help?
Her brand collaborations to extend its own brand into the sphere of health foods with Costa. How did that come about? How has the journey been?
Key social message to maintain mental and physical health.